Recently on Twitter there was a chat on Book Cards. Those are business sized cards that people can buy and then go to the website and download your book. It's a great idea, but one I had to hold off on because it isn't cheap. Especially since there are additional fees. The cheapest I found was just shy of $100! I understand the fees and costs, but I also know not every author can spare that for something they aren't sure how soon they'd recoup the costs.
So I thought, why can't I do it myself?
For the front, I wanted my book cover and a little message. First I went with "A gift from me." But seeing how they are buying the book, it's not really a gift. I settled on "Happy Reading from Patricia Lynne" since that's what I want: A happy reading experience. Other ides could be an enticing line from the book or a short pitch.
The cost was a fraction of what it would have been going through a book card site. The cards were $24 on Vista Print (there was a discount added) and shipping was $13.99. That made the cost per card $0.37 cents. A bit easier to swallow than $100.
The cards are a good way to get your book into the hands of readers, whether you do it yourself or use one of the sites. Another thing that can be done with the DIY cards is that instead of 100% off and selling them, you can do 50% (or 25% or 75%) off and hand them out for free. It's really up to you how you distribute them. Hopefully, I'll have a place I can use them soon, and I can report on how they worked.