This time around, I not only got caught up in the theme, but playing with my banners for all my social media. I've heard the advice that you want a cohesive theme among them all to establish your brand, so I was making sure all the fronts were similar or the same as well as the color scheme. Then I started messing with my tagline.
For a long time, I had the tagline: Discovering creativity through words. It was apt because I had discovered the creativity of words were as before I only really saw creativity in terms of art. But that tagline didn't really tell you what I wrote. This was something I knew I needed to fix, but had no idea how to. Then I realized that my Patreon had the perfect tagline: Fiction you can sink your fangs into.
It's catchy and a bit cheeky and tells you that my stories will have creatures not of this world. They can be vampires, werewolves, or even aliens. It only took me seven years to figure this out, and maybe now I can solidify a brand for readers to know me by.