In my previous posts I talked about what I learned and tricks, but I also said I couldn't really tell if the TC campaign got me any sales because I had other release day events going on as well. Since Path of Angels sales and borrows were fading, I decided to put Michael up for free for a day. The only promotion I did for it was a TC campaign and a couple of tweets.
Now, let me first say that I was experimenting with a free book. People always click free over something they have to lay down money for. If I had done a TC for Michael at 99cents, I think my numbers would have been lower. Maybe one day I'll do it and report on it. I'm really enjoying doing these posts.
Now, let me first say that I was experimenting with a free book. People always click free over something they have to lay down money for. If I had done a TC for Michael at 99cents, I think my numbers would have been lower. Maybe one day I'll do it and report on it. I'm really enjoying doing these posts.
So, how did Michael's free day fare?
The campaign was 133% met with 603,075 reach. It blasted at 8am Eastern and received 129 clicks. Compared to the other campaigns, Joe still wins, but this one did well. It translated into 89 downloads. After the price went back to 99cents, I got 15 sales and 1084 page reads through KU. I don't know if they changed the amount each page read nets, but the last time it was .0056 or something so $6.07. That plus $4.95 in sales.
As I said at the beginning, I'm a super small fry still trying to find my audience (hey, promo is hard and I'm an introvert. I'm only talking to you here because it's not face to face.) An author with a better following would probably rake it in. I'm happy with the results though. It is about what I expected. Lots of downloads of the freebie, resulting in sales. Thunderclap might be best for this sort of marketing approach. It costs nothing and unlike submitting to sites, you don't have to worry about not being picked up. One of the issues I've had with submitting Michael to sites for free days is it's a novella and some don't allow that. I will definitely continue to use TC in the future.
As I said at the beginning, I'm a super small fry still trying to find my audience (hey, promo is hard and I'm an introvert. I'm only talking to you here because it's not face to face.) An author with a better following would probably rake it in. I'm happy with the results though. It is about what I expected. Lots of downloads of the freebie, resulting in sales. Thunderclap might be best for this sort of marketing approach. It costs nothing and unlike submitting to sites, you don't have to worry about not being picked up. One of the issues I've had with submitting Michael to sites for free days is it's a novella and some don't allow that. I will definitely continue to use TC in the future.
Don't forget the fun coming up this Halloween!
|
Sign ups for the Trick-Or-Treat Book Blog Hop is still open! Find the not-so-gory details on how to join here.
If you're a reader, all you have to do is be here on Halloween. This year, books are the candy! |
|
There's also the Share a Scare Blog Hop too. It will run on the 31st October as you would expect, but now is the time to sign up.
Have something a little bit scary to share? All bloggers, authors and artists welcome. Just click the link to see all the details: Share a Scare - A Halloween Blog Hop |
