With Michael, Path of Angels Book One's release, I jumped on the Thunderclap bandwagon. For those of you who don't know what that is, it's a site where you start a campaign and people sign up to have an automated tweet sent out at a time you specify. It's an easy way to get people to share a message. Super easy. Just click Facebook, Twitter, or Tumblr to blast the message. Thunderclap does the rest.
The goal is to make a thunderous roar.
Here are a few things I learned from my campaign. I'm taking a page out of Stuart's blog, One More Reader. He did a great post on this and inspired me to share my findings.
Lesson One: Sooner is better
I started my campaign with more than a month to Michael's release. That gave me more time to gather support. It also left me with more time to fiddle with the message I wanted blasted (which had a bonus I'll talk about in a bit.) Although, I have to note, I wouldn't have made my minimum 100 if not for a Facebook group someone recommended to me. It's a support me and I'll support you back. Not something I usually endorse, but with Thunderclap it works. You're not trading likes with someone who will never read your stuff. It's trading one tweet. Because of this group, my final number was 202 and over a social reach of over 1million. Not too shabby.
Lesson Two: Sales pitch
Like promoting anything, you need a great sales pitch. That's where those 1 or 2 sentence pitches come in handy. Don't over do it on hashtags. Try to sell the story.
Another thing with this is, halfway through, I changed what I wanted the tweet to say. This had the effect of everyone who supported me after that, sent out a different tweet. I'd recommend having a few different pitches and changing them during the campaign so your supporters are blasting different tweets. Makes it less spammy feeling.
Lesson Three: Don't expect miracles
I was excited for this campaign and eager for the sales to roll in. Fortunately, I read Stuart's blog first and that reminded me to reign myself in. I have no idea how to get that teeny tiny percentage number for CRT he got, but when I looked at mine after about 24 hours, it looked like my campaign was mirroring his. 1,033,340 social reach, and of this writing, 82 clicks. I can't say if it resulted in any sales because I was also doing a blog tour at the same time. I don't know what sales were from what. Together though, I did get a nice amount of sales.
Thunderclap seems to be pretty popular, so it may just be turning into white noise people ignore. In the FB group there are new ones every day. Will that deter me? No. It's a good tool to get a message out to a lot of people. The click rate might be tiny, but the more people you can reach, the more clicks you will get. It is a good tool to have in your arsenal. Of course, like with anything, that may change later. It might get oversaturated or fizzle out.
Anyone care to share their experiences with Thunderclap? Good, bad, and ugly, let's hear it.
* Marie Landry
* Rainy Kaye
* Story Dam
* A to Z Challenge
* Alex J. Cavanaugh
* Larry Kollar
* C. Lee McKenzie
* A Book Lover's Playlist
* Cherie Reich
* M. Pax
* MJ FiField
* Melissa Barker-Simpson
* Christine Rains
* Heather M. Gardner
* George McNeese
* Lexa Cain
* L.G Keltner
* Sarah Foster
* Chrys Fey
* Liana K (Youtube)
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