Since I've wrapped up the Path of Angels series, I thought I'd look back at the use of Thunderclap for the releases. My first post was tips and tricks I learned after my first campaign. Not to sound biased since I wrote it, but I do recommend checking it out if you are thinking of trying TC.
Before I get to my stats, though, I have one more tip to share. When writing the tweet that will be shared, NEVER write it in first person. Always use third. I've had a few TC tweets where I got friends congratulating me over a release that wasn't mine because the message was similar to "My new book is here!" This is important because, as I personally demonstrated, people trust the message you've written and may not read it before supporting. TC is very much an "I'll scratch your back if you scratch mine." (Which is why I recommend varying your messages to be less spammy.)
Anyways, on to the stats.
Now, one might think the more supporter you have, the more people will see your message. That is true, but it doesn't translate into clicks. The surprising thing I saw was the campaigns with lower supporters got more clicks.
Support does not equal clicks.
A person can have thousands of followers, but how engaged are they with that Tweeter? That's why the message is so important. Craft them like you would if pitching to an agent or publisher. Don't give them a reason to pass you up.
Don't overburden your message with hashtags.
I saw plenty of messages loaded with hashtags. They made me cringe. With TC you can alter a person's message, but come on, I'm too lazy for that, and I think others are too. It's not up to me to write your message for you. That's your job. Keep the hashtags to a minimum. In mine, I hashtagged Path of Angels, NA, 99cents and sometimes Urban Fantasy or UF. People use them to find like-minded tweets, but how many read them? Show of hands.
The question is why did Jophiel succeed?
I can't say how many sales Jophiel got as a result of the TC. I had other things going on at the same time, but his campaign was the most successful. I'm defining success by clicks. The tweets I wrote for each campaign are saved and it looks like I only had two messages for Jophiel.
Do either of those seem compelling? Was it the people blasting the message? Jophiel's story sounded more interesting to their followers. I did have plenty of people support all four campaigns. Honestly, it's anybody's guess. (It could also be Zadekiel was the winning campaign, but I am horrid at math and still use my fingers to count.)
Like most promotion, TC can be a matter of luck. The right people see it and think "OOO! I need that. *Click*". I stand by my statement from part one. Thunderclap is a good tool to use for promotion, but still has the risk of becoming over saturated. By then, something new will take it's place and we'll start this dance over.
Authors, what's your take on Thunderclap? And readers, I'd like to hear your thoughts too. Annoying spam? Or a way to find more books to feed our TBR piles?
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