In the wake of 50 Shades of Gray's success are a line of people using it to get attention about their books. I've seen parody stories pop up, blog hops, posts about it. By mentioning the book, people hope that fans will be curious about why they mentioned it and click the link. The end hope is new fans of their product.
Now, this is nothing new. It happens with every big hit. After Twilight became popular, there was a slew of Twilight parody books, blogs with Twilight in the name. Bath and Body works came out with a line of products called Twilight Woods.
What bums me about this is it seems to be the only way to find some measure of success. Find the latest big thing and jump on and ride in the wake. You're getting people to look and how you go about getting their attention doesn't matter. Any publicity is good publicity.
Maybe you're reading this post and think I'm just being whiny. Get off my high horse. If something I enjoyed hit big I'd jump on the train and follow in hopes of getting attention as well. Actually, I think there's a better chance I'd be a spazzy fan girl about it. If you remember, I'm not very good at hawking my own book. I'd let that marketing chance pass me by because I don't want to seem pushy or like I'm taking advantage someone else's success. Other people can do it, but when I try, it's just evil and horrible of me to exploit another's hard work. Yeah, I villainizes myself quite often.
I guess what I'm getting at is I want to feel like I've gotten success on my own terms. Does that make me a fool? Should I just get over myself and be more willing to ask for a piggy back ride?