Fruits of my Labor
Free Downloads: 1192 (Last year: 517)
Total KU Reads: 2158 (I pulled out in July) (Last year: 4494)
Total Spent: $116 (Last year: $76)
Total RTs: I'm not going to count because I was using a site that swapped RTs, but it wouldn't work consistently. Plus, after boosting a tweet for Learn A Word in 100 words I saw the Smashwords dashboard show ZERO clicks. I decided to stop because it seemed like it was just wasting my time.
As you can see, I sold more books. KU reads looked like they would have been about the same if I had stayed in. They were inconsistent, though. Some months I had zero reads and others a few hundred. That's not good when you need steady income.
My free downloads doubled and that was thanks to a Fiverr promo by BKnights.
I spent a little more, but part of that was because in August, I hired Sunrise Author Services to help me get more reviews for all my books and that was $12 a month. (We took December off because we figured everyone was too busy with holidays.) I'm happy with the results so far.
Lauren's Crammed Bookshelf (Review), Tome Tender (Review), Book Lovers Life (Interview/Giveaway), What is Life Without Books (Review), Binding the Pages (Review)
Across the Bookiverse (Spotlight), Up 'Til Dawn Book Blog (Review/Spotlight/Giveaway)
MISTAKES OF THE PAST:
Bookish Michelle (Interview), Paranormal Tendencies (Spotlight), Speaking Across Centuries (Interview)
The final Verdict
My best advice for authors looking to promote is going to be parroting the advice to have a book free. First book in a series is the most ideal. You can easily get downloads and should get some sales on the rest of the series. Doing this, in my opinion, seems to be the best way to start building fans and sales. There are plenty of options that require little to no money to promote a freebie.