Like last year, I figured I would blog about my promotion plan and show how it went. Am I going in the right direction? Did anything pay off? What is going to change? I'm going to start with my stats in comparison to last year.
Fruits of my Labor
Total books sold: 168 (Last year: 81)
Free Downloads: 1192 (Last year: 517)
Total KU Reads: 2158 (I pulled out in July) (Last year: 4494)
Total Spent: $116 (Last year: $76)
Total RTs: I'm not going to count because I was using a site that swapped RTs, but it wouldn't work consistently. Plus, after boosting a tweet for Learn A Word in 100 words I saw the Smashwords dashboard show ZERO clicks. I decided to stop because it seemed like it was just wasting my time.
As you can see, I sold more books. KU reads looked like they would have been about the same if I had stayed in. They were inconsistent, though. Some months I had zero reads and others a few hundred. That's not good when you need steady income.
My free downloads doubled and that was thanks to a Fiverr promo by BKnights.
I spent a little more, but part of that was because in August, I hired Sunrise Author Services to help me get more reviews for all my books and that was $12 a month. (We took December off because we figured everyone was too busy with holidays.) I'm happy with the results so far.
Lauren's Crammed Bookshelf (Review), Tome Tender (Review), Book Lovers Life (Interview/Giveaway), What is Life Without Books (Review), Binding the Pages (Review)
The final Verdict
I didn't utilize Fiverr as much as I planned, but that one promo I did was well worth it. Nor was I consistent like I wanted to be. Tweets and blog posts are still unknown. I can say Thunderclap works, but not as well as I'd like. I did a campaign for Michael. It got 150% support and 543,414 social reach, but only netted 22 downloads over three days. Still, I spent no money for it, so I can't complain too much.
My best advice for authors looking to promote is going to be parroting the advice to have a book free. First book in a series is the most ideal. You can easily get downloads and should get some sales on the rest of the series. Doing this, in my opinion, seems to be the best way to start building fans and sales. There are plenty of options that require little to no money to promote a freebie.
* Marie Landry
* Story Dam
* A to Z Challenge
* Alex J. Cavanaugh
* Larry Kollar
* C. Lee McKenzie
* A Book Lover's Playlist
* Cherie Reich
* M. Pax
* MJ FiField
* Melissa Barker-Simpson
* Christine Rains
* Heather M. Gardner
* George McNeese
* Lexa Cain
* L.G Keltner
* Sarah Foster
* Chrys Fey
* Liana K (Youtube)
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