• Home
  • Blog
  • Books
    • Being Human
    • Snapshots
    • Leaves of Fall
  • About
  • Contact/Media Kit
Patricia Lynne, Young Adult Author

Using psychology in marketing: 12 secrets of the human brain

11/19/2018

7 Comments

 
Today, I have a different kind of post. It's a sponsored post, but it perked my interest. I've always found learning about the human brain, how it works, and why interesting (hello, serial killer fanatic here.) Plus, I know I have many readers who have newsletters, so as well as being interesting, you might find something useful to improve your newsletter.
Picture
Aim for the gut (reaction)!
Your subject line and preheader text work together to get people to open your email. Use these to get your point across at an emotional level. Create excitement or urgency that makes them anxious to find out more.
Picture
TL;DR
We're not reading our inboxes anymore. Readers will skim it for the important bits. (I've done this.) Imagine your marketing email without any text at all. Create a story or stir emotions just with your images and see what happens.
Picture
Make it easy to act.
Consider including a face that looks toward your call to action. Close-ups work well, and eye-tracking studies show we'll look where they're looking. 
Picture
Test, and test again!
Let's face it, every audience is different, so you have to run tests to discover how something like color affects response. Color studies help you figure out what to test with your readers. You never know what color might be the key to better engagement.

I want to give a big thanks to Emma for the break from thinking up a post and the interesting infographic that dove into the human mind and how authors, book bloggers, or anyone with a newsletter can find more readers or fans. Check out Emma for more resources on improving your own newsletter.
Follow my blog with Bloglovin.

7 Comments
Liz A. link
11/19/2018 12:07:51 pm

There's a reason why infographics are so popular.

Reply
Patricia Lynne aka Patricia Josephine
11/19/2018 07:34:20 pm

Yeah. I thought this post kinda proved some of its own points. LOL

Reply
Anna
11/20/2018 08:07:26 am

Interesting post. Thanks for this.

<a href="http://emaginette.wordpress.com"> Anna from elements of emaginette</a>

Reply
Kate link
11/20/2018 09:02:11 am

Interesting... I may have to try some of those things in my next newsletter.

Reply
Susan Gourley link
11/20/2018 12:35:21 pm

Thanks for sharing that. I knew that using images was good for blogs and newsletter but I didn't know the science behind it.

Reply
Heather R. Holden link
11/21/2018 08:28:35 pm

Fascinating! Found the part about colors especially intriguing...

Reply
internet marketing link
1/10/2019 11:33:09 pm

I like this post,And I guess that they having fun to read this post,they shall take a good site to make a information,thanks for sharing it to me.

Reply



Leave a Reply.

    Follow Me

    Picture

    Tags

    All
    Abducted Life
    A To Z Challenge
    Being Human
    Blog Hop
    Book
    Book Review
    Celebrate Small Things
    Giveaway
    Guest Post
    IWSG
    Leaves Of Fall
    Mistakes Of The Past
    Non Writing
    Path Of Angels
    Snapshots
    Tempting Friendship
    Trick Or Treat Reads
    Vampires
    Writing
    Writing Prompt
    Young Adult

    Blogroll

    * Marie Landry
    * Story Dam
    * IWSG
    * A to Z Challenge
    * Alex J. Cavanaugh
    * Larry Kollar
    * C. Lee McKenzie
    * A Book Lover's Playlist
    * Cherie Reich
    * M. Pax
    * MJ FiField
    * Melissa Barker-Simpson
    ​* Christine Rains
    * Heather M. Gardner
    * George McNeese
    * Lexa Cain
    ​​* L.G Keltner
    * Sarah Foster
    * Chrys Fey
    * Liana K
    (Youtube)
    Picture

    ​​© Patricia Lynne 2010- 2019 This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
Powered by Create your own unique website with customizable templates.