Using psychology in marketing: 12 secrets of the human brain

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Today, I have a different kind of post. It's a sponsored post, but it perked my interest. I've always found learning about the human brain, how it works, and why interesting (hello, serial killer fanatic here.) Plus, I know I have many readers who have newsletters, so as well as being interesting, you might find something useful to improve your newsletter.

Aim for the gut (reaction)!
Your subject line and preheader text work together to get people to open your email. Use these to get your point across at an emotional level. Create excitement or urgency that makes them anxious to find out more.

TL;DR
We're not reading our inboxes anymore. Readers will skim it for the important bits. (I've done this.) Imagine your marketing email without any text at all. Create a story or stir emotions just with your images and see what happens.

Make it easy to act.
Consider including a face that looks toward your call to action. Close-ups work well, and eye-tracking studies show we'll look where they're looking. 

Test, and test again!
Let's face it, every audience is different, so you have to run tests to discover how something like color affects response. Color studies help you figure out what to test with your readers. You never know what color might be the key to better engagement.

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I want to give a big thanks to Emma for the break from thinking up a post and the interesting infographic that dove into the human mind and how authors, book bloggers, or anyone with a newsletter can find more readers or fans. Check out Emma for more resources on improving your own newsletter.