Today, I have a different kind of post. It's a sponsored post, but it perked my interest. I've always found learning about the human brain, how it works, and why interesting (hello, serial killer fanatic here.) Plus, I know I have many readers who have newsletters, so as well as being interesting, you might find something useful to improve your newsletter.
Aim for the gut (reaction)!
Your subject line and preheader text work together to get people to open your email. Use these to get your point across at an emotional level. Create excitement or urgency that makes them anxious to find out more.
TL;DR
We're not reading our inboxes anymore. Readers will skim it for the important bits. (I've done this.) Imagine your marketing email without any text at all. Create a story or stir emotions just with your images and see what happens.
Make it easy to act.
Consider including a face that looks toward your call to action. Close-ups work well, and eye-tracking studies show we'll look where they're looking.
Test, and test again!
Let's face it, every audience is different, so you have to run tests to discover how something like color affects response. Color studies help you figure out what to test with your readers. You never know what color might be the key to better engagement.
7 Comments
Patricia Lynne aka Patricia Josephine
11/19/2018 07:34:20 pm
Yeah. I thought this post kinda proved some of its own points. LOL
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Anna
11/20/2018 08:07:26 am
Interesting post. Thanks for this.
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11/20/2018 12:35:21 pm
Thanks for sharing that. I knew that using images was good for blogs and newsletter but I didn't know the science behind it.
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11/21/2018 08:28:35 pm
Fascinating! Found the part about colors especially intriguing...
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1/10/2019 11:33:09 pm
I like this post,And I guess that they having fun to read this post,they shall take a good site to make a information,thanks for sharing it to me.
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