First, the backstory
So, how did this affect me?
I wondered too.
That right there shows you how far reaching this trademark fight is. Now, the trademark in question is supposed to only be in the romance genre, and there's a certain font included in the trademark, but it's also solely for the word cocky.
Here's my questions: if a book has romantic elements, is that breaking trademark? Could this author claim that a book is paranormal romance and therefore falls under the trademark? Urban fantasy often has romance in it. Could they fall victim to cocky? What I'm concerned with is ways to make little loopholes that stretch this trademark into other genres and stifles 'competition'.
Now, more than likely, I will be fine, but that small percentage is enough to niggle into my brain and settle there. Also, there's some lawyers on the case and looking to cancel the trademark. Not to mention apparently the creator of the font did not give permission for the font to be used as part of a trademark. It really doesn't look like this will hold up. But this is an important conversation to have. I saw another blog post say that words belong to everyone and I have to agree with that sentiment.